Why do You Need a User-friendly Website Design?

May 24, 2018 admin 97 views

In today’s world which revolves around digitization, a business website has a greater impact as far as the customers are concerned. In fact, online communication has become equally important as real time interactions. Here, the best thing you can do towards making your site attractive is to ensure that the design of the site is user-friendly.

As there is severe competition in each and every field, if a user could not easily locate what he searches for in a site, he would certainly not stay there any further. In fact, an experienced website builder can create a user-friendly website for you which combines different aspects like design, content, formatting, etc. in order to present the user with a great experience.

There are some key elements which contribute towards making a site user-friendly like readability, navigation, and load time.

Readability

Most of the customers scan websites quickly when they search for information that concerns them. In order to meet the requirements of these audience, priority should be given to easy scannability, which depends on the proper structuring of content. This could be made possible by employing subheadings, bullets, small paragraphs, and above all, white space to divide the information contained on the page. In fact, it is better to keep the information simple as well as short, as no person would be interested in going through huge blocks of content in order to locate what is relevant for him.

Another important aspect to be taken care of is the color scheme. You are required to make sure that the background color is in contrast with the font color used for the text, so as to increase the readability of the same. Further, it would be ideal to try a sans serif font which is commonly used in web designing.

Navigation

While creating a site map, focus should be laid on keeping it as simple as possible. Each page should be appropriately named, and ensure that the sub navigation elements are properly connected to the main navigation. If you are having a bigger site map, it would be better to create a small navigation bar which is usually situated on the uppermost right side of the site. In fact, this would help to avoid instances of overcrowding on the main navigation bar.

While designing a website, it is essential to pay attention to the graphic design of the site as well, which goes a long way in making it appealing to the users. Further, when a user navigates through a site, and if he finds the content presented there in an organized manner with respect to relevance as well as interest, it would be quite easy for him to locate the most important information. Another key aspect is the logo design of the site. It should be presented in such a manner as to capture the attention of the visitors.

It would be ideal to incorporate a menu in your web design which is quite simple. This is because, including a menu system which contains several layers may only help to confuse the visitors, and also, the pages tend to get hidden in these layers. A good option is to include a search bar which enables the users to search directly for the information they are looking for, instead of having to scroll through page after page. Seeking the services of a professional web developer helps you to incorporate the necessary elements which make easy navigation possible. Above all, it would be advisable not to include any abbreviations or acronyms for the reason that sometimes the visitors may be unaware of certain terms. In fact, the best option is to maintain the content plain and straightforward.

Load Time

If a certain website takes more than six seconds to load completely, then it is considered as too slow. In fact, the optimal loading time of a site is between four and six seconds. If a site does not load in this time period, it drives the users away and further, it also impacts the search engine rankings. Here, the major culprits may be larger files, videos, or images which are responsible for the slow loading time of the site. To address this issue, you can compress or resize images which help to avoid the delay in the loading of the page caused by images.

Another reason for slow loading time of a site is the external links and redirects. If you restrict the number of external links on the site, it helps to increase the loading time considerably. Talking about redirects, they slow down your website, and further, they need to be continuously updated in order to avoid to getting linked to outdated sites.

Tips for Creating a User-friendly Website

There is nothing worse than being in a site which is quite difficult to navigate. If everything is in a cluttered or complicated manner, the visitors become irritated easily and leave the site immediately. This is why it is very important to create a website which is user-friendly.

The following tips help you to get an idea on how to make a website in such a manner as to improve the usability of the same and encourage the target audience to stay on the site, thereby increasing the Return On Investment (ROI).

  1. Ensure that Your Website Logo is Placed on the Top and Towards the Left Side

If the logo is placed towards the top left corner of your page, the visitors would be able to identify which site they are in quite easily, and also would be able to recognize your name as they come across the content of the same. In fact, the logo should act as a link which directs to the home page, which enables the user to return to the same, regardless of wherever they are on the site.

  1. Incorporate Search Functionality to Your Site

It is essential to create buyer personas while you run a business online. In fact, this helps to understand the whereabouts of the audience such as demographics, different personality traits, their day-to-day activities, job profile, and the like. Moreover, keep in mind the fact that some of these personas are more web savvy as compared to others. Further, while designing websites, it would be advisable to include a search bar in order to make it easy for the visitors to find the details they are searching for. Also, ensure that the search bar is situated on the top towards the right side of the page for easy usage.

  1. Ensure that the Visitors Know Where they are and How they Want to Proceed Further

It is necessary to use website templates to design a site so as to make the movement of the visitors easy and without any hassle. An ideal option in this regard is to highlight the navigation so as to give an idea to the visitor about where he is on the site. In fact, a good website maker serves as a guide for the visitors in terms of this aspect. You can also make use of cookie crumbs or linked headings which are normally placed at the top of the website. These facets display the location of the visitors as well as provide links to each listed page. Furthermore, you can also direct the visitors to different pathways on the site, and this is made possible with the help of call-to-action links that instructs the visitors about which page they should view or what kind of action they should perform next such as “Download Now”, or “Click Here to Order”, or “Contact Us”.

  1. Remember to Include Content Which is Precise, Simple, and Free of Jargon

It is not a bad idea if you use terms which reflect your expertise in a certain field. However, if the usage of jargon only helps to confuse the reader, it would not be good as far as your business is concerned. While developing content, it is better to use keywords in such a manner that the visitors feel quite comfortable with the topic, thereby helping them to create trust in the brand. In other words, the best websites contain content which has the above mentioned attributes and possesses high quality.

  1. Use Images and Photos Which Make the Text Appealing

While you develop a website which is user-friendly, graphic designing has an important role to play. These days you can easily find a free website maker that allows you to customize images, graphics, font color, and so on. Further, you need to exercise caution regarding the photos which you plan to upload on your site. Ensure that they are of the highest quality and go hand in hand with the content of the web page.

Further, it would be better to avoid the generic photos which are available on different sites. Also, consider using visual aspects to a minimum in order to prevent the users from getting distracted and losing their focus. This holds good while using features like animation as well, as moving objects present on the site also tend to irritate the visitor.

  1. Include Contact Information and Ensure that it is Easy to Find

If you wish the visitors to contact you, it is necessary to place the contact information where it is easy to find. Include your phone number, email, etc. on the top towards the right hand side of the page or otherwise in the footer so that the visitors could find it on each and every page. Further, you can also incorporate a contact form in your site so that prospective customers could fill in the necessary details.

  1. Think of Mobile Optimization Seriously

As per the reports of Pew Research Center, around two-thirds of the Americans own smartphones and further, for most of the people, mobile devices are the main gateway through which they enter the online world. This implies that optimizing for mobile devices is an integral part of web designing. In fact, it is quite essential to have a responsive web design in order to provide a positive experience for the users.

  1. Do not Forget to Highlight Links and Keywords

It is necessary to highlight keywords so as to draw the attention of the visitors. Further, it also makes them feel that what they read is quite significant. This holds true for links as well. They should also be highlighted in order to draw the curiosity of the visitors and tempt them to open it, which then directs to a new window within your site.

After implementing the above mentioned tips, it is important to test the website unless which, all the efforts which you have taken to make your own website will be in vain owing to a broken site which further hurts your integrity and credibility. In other words, you need to test each and every button, link, form, and page before launching the website which will prove beneficial in the long run.

Advantages of a User-friendly Website

There are quite a few advantages for a user-friendly website which is designed in an engaging manner. In general, your website showcases your brand as well as the different offerings which come with it. Furthermore, your site should also align well with your business objectives and goals. In fact, the internal functionality of the site combined with an attractive graphic design portfolio can do wonders and helps you in saving a lot of money associated with analytics, employees, and so on. In fact, the graphic art presented in the site helps in enhancing the look of the site.

Below are provided some of the advantages of a website which is regarded as user-friendly.

  • It helps to reinforce the brand experience, thereby triggering conversions and retention of customers
  • It offers an introduction of the brand to the potential clients and educates them
  • It allows the users to feel in control by enabling them to execute commands as per their wish
  • A site which is user-friendly and functional gives a feeling to the users that the concerned business is serious and caters well to their requirements
  • It helps to decrease the cost of other types of promotions such as paid print, printed company brochures, TV and radio advertisements, etc. in a considerable manner
  • It offers promotions which are cost-effective by way of social media and Search Engine Optimization (SEO) strategies
  • It provides useful answers to frequently asked questions, thereby saving the time of the company staff
  • It offers a shopping experience which saves a good amount of time and also provides support for the clients
  • It provides great marketing opportunities by analyzing information regarding buying behavior and interests of the customers
  • It acts as a vast database of services online which is comparatively easy, quick, and quite cheaper to amend
  • It helps to improve client interactions through email which is very convenient and at the same time professional.

In short, a user-friendly website is a must have for those businesses that wish to have an active presence online.

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