The Basics of Email Marketing Unleashed!!!

Today you can find a number of companies which offer email marketing services. Here at Edmonton Search Engine Optimization, we are committed to providing quality services with regard to email marketing. To define it, email marketing is a kind of direct marketing which employs electronic mail to communicate fundraising or commercial messages to the intended audience. In fact, it is mainly used to send emails for the purpose of improving the relations of a seller with the already existing customers or past ones, and also for boosting customer loyalty as well as repeat business.

Email Marketing

Does Email Marketing Still Work – Some of the Popular Email Marketing Strategies Explained!!!

Each digital marketer requires the right kinds of tools as well as skills in order to achieve success in the concerned business. This holds true in the case of email marketing as well. In fact, this strategy works fine if and only if you know how to tackle it in the proper manner. By analyzing the click-through rates, or how a specific email influences the conversion rates, etc., you are able to understand the effectiveness of each strategy concerned with email marketing.

Here are some ways which you could use to make your email marketing strategy successful:

  • Making it Personal
    Many marketers are in a state of doubt about whether they can give a personal touch in their relationships with the customers. In fact, you do not have to worry about getting close to this group. This is because personalization helps in a great way to maximize the response rates and improve the engagement rates. In this regard, you can use customer names in your emails in order to capture attention and also ensure that the information related to customers is accurate. As a word of caution, it is required to be extra careful while using names and you need to check thoroughly for the correct spelling of names, unless which it would ruin your reputation instead of building it.
  • Using Subject Lines, Headlines, and Subheadings In the Proper Manner
    It would be quite tempting to write the subject lines, headlines, and other headings quickly. However, it is advisable to spend some time to craft these aspects of communication. Here you can be simple as well as straightforward, at the same time displaying some amount of cleverness while writing the subject line and headline. The recipient should understand your message within a short time. Further, you need to ensure that your subheadings should support the headline by offering some additional information, without causing any distractions to the body copy.

    As concerned with subject lines, they are in fact the first thing the users notice and which creates the first impression about your brand. As per the saying “the first impression is the best impression”, an effective subject line generates interest and arouses curiosity about the content of the mail. Further, the main goal of a subject line is to encourage the recipients to open the message. For this reason, it is crucial to be maintain consistency as you move from subject line to the real copy.
  • Writing Brief and Relevant Body Copy
    Normally people do not prefer reading a long-winded copy, particularly when it is an email. Here you can begin writing the copy which tempts the audience to read further and also including compelling offers or rhetorical questions. Make you copy easily readable by using plain language, short sentences, and bulleted lists.
  • Timing and Frequency
    The time which you send your campaign-related material is a crucial factor which needs much focus as concerned with email marketing. In other words, while sending email campaigns, you need to consider the different time zones in which the target audience are based as well. In fact, the time of each day which the users receive emails can influence the performance indicators such as open-rate, click-through rate, and the like. It is wise to segregate the contact lists based upon the specific time zones they are in.

    In addition to the aspect of timing, the frequency at which you send the messages also plays an important role with regard to performance. In fact, the aspect of frequency varies considerably according to the kind of product, campaign, audience expectations, etc. An ideal frequency to maintain while sending messages is two emails per week at the most in order to ensure that you reach the audience on regular intervals. Depending on the industry, sometimes sending an email on a bi-monthly basis would also be good as in the case of newsletters.
  • Using Call-to Action
    Call-to-Actions has a major role in email marketing. It is essential to make sure that persuasive headings are included. Here you can employ the “What? Why? How?” technique. In other words, provide instructions to the users about what they should do, why they need to do it, and how they can do it. Incorporate the CTA in a suitable manner and offer several links throughout the email to make it easy for the people to take action. However, ensure that the links are not overused in the concerned email.
  • Employing User-friendly Design
    Making use of a design which is user-friendly is quite important in email marketing. Using responsive design, appropriate text size, suitable color combinations, proper use of white space, incorporating company logo, etc. can make your email look appealing to the users.
  • Utilizing Landing Page in a Proper Manner
    Even if your email is effective, but the landing page is off-the-track, it is likely that it affects the conversion rates in a negative manner. In fact, structure your landing page in such a way that it should be an extension of the concerned email campaign and include the same message, design, and offers as promised in the email.

Tracking Email Using Google Analytics

Each digital marketer requires the right kinds of tools as well as skills in order to achieve success in the concerned business. This holds true in the case of email marketing as well. In fact, this strategy works fine if and only if you know how to tackle it in the proper manner. By analyzing the click-through rates, or how a specific email influences the conversion rates, etc., you are able to understand the effectiveness of each strategy concerned with email marketing.

Here are some ways which you could use to make your email marketing strategy successful:

email marketing

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