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Google’s People also asked for boxes; the key power players
Google is the home for curious searchers, tapping their keyboards anxiously to find the answer of their query. Perhaps some of the queries get the accurate answers and some of the queries even get more questions related to the original query. If you would have put a term or a query in Google’s search box, you might have noticed the results in a drop-down box form which says” People also ask”. This box contains a series of questions that are related to your query or search term. For instance, your query is “How to wash my sneakers?”, the search results display People also asked for boxes and one of it says” Can I wash my sneakers in the washing machine?”. This additional information is not only related to your original query, but is also a useful piece of information for you.

These questions allow you to directly jump to the answers by expanding he drop down menu. If you’re interested in reading more, then you can click on the link given and you will be redirected to the website that has offered the link and you may continue reading the entire content.

These boxes are located down on the page and you could find the while scrolling down the SERPs. This offers a great helping hand to the users who seek additional information without chasing it.

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Why you shouldn’t ignore the PAA boxes.
For users, PAA boxes are a great help. It’s just like a free gift which you were never expecting, but you accept it blissfully when offered. Now, this extra information is somehow related to the original query of the user and it provides the detailed information, sufficient enough to clarify the doubts. This offers a great opportunity for the SEO enthusiasts to tap into this opportunity and attract the users to their business websites. Let’s discuss how to manoeuvre a strategy to utilize this opportunity.

Want to get a featured snippet for your website? Follow these rules:

Find a right query term
The PAA box doesn’t pop up for every single search term. Google is smart and it creates the question boxes only for the general terms, which are used very often. The specific or the narrowed down search terms usually don’t have the PPA box associated with them.
You need to beef up your content with the common search terms. Tools like SERPstat are handy when it comes to searching the commonly used keywords.

The relevance of the Quality and the Authority of the content
After analyzing the sources from where these PPA questions and their answers are drawn, you’ll find that this content comes from the most popular and authorized sources. For instance, if you’ll search for the “Podcast service”, the related question and the answer might come from the company Volo Media, the founder of the podcast services. These results are not ordered as per the rankings, but they’re generally from the first page of the search results. This simply means that the priority is also given to the quality and strength of the content. If the content is compelling and informative, then there are high chances of the content being displayed in the PPA. Avoid complexities; keep it simple, properly-structured, and informative.

Do a profound research

The best source of initiating a research is by scrutinizing the owners of the current PAA boxes, which are related to your business. Compare your content with them and try to figure out the keywords used in their content. The other aspects which you might consider monitoring are the headings and the format of the content. Compare your content and frame it accordingly. Google wants to serve the real and the relevant information to its users. Is your text too commercial rather than being informative? Does your text provide less information and description as compared to that of your competitor? If such is the case, then you might not get a featured snippet.

Work on these things and try making your content more informative, so that it could be aligned with Google’s agenda. Google’s People also asked for might not be a hot selling cake amidst the SEO community, but it is definitely a pivotal aspect which will gradually produce more favorable results in your journey to reach the top ranking spots in the SERPs.

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