Social media is a by-product of the internet and serves the common interest of the masses. What is this mutual interest? It is to stay connected with our loved ones, across the globe. Through social media you could easily get on touch to your family, friends or business clients irrespective of their location. The ease with which it connects you with your people, makes it an unparalleled platform.
Today, the majority of the people knows about various social networking websites such as Facebook, LinkedIn, Twitter, YouTube, Pinterest, etc. Most of the people have active accounts on these channels as well.
What makes social media a perfect place to promote your business? According to a report created by Hootsuite and We Are Social and published by The Next Web , there are 3.028 billion people who are active on social media channels, across the globe. It’s almost half of the total population of the Earth. Just imagine if you could strategically target the right audience for your business on the social networking websites, how rewarding it would be for your business?
The launch of Google Penguin and Panda updates marked the significant role of social media in building the trust factor and authority of a website. It simply means optimization of your posts on all the social media platforms.
SMO is closely related to SEO and is used to help SEO in increasing the rank of a website in search engine search result pages (SERPs). Are you wondering how SMO would benefit your business? Consider the following facts:
It is similar to SEO as it focuses on driving the organic traffic to your website. It indeed provides an enormous number of lucrative opportunities, which will help your business to get global acclamation and grow.