With the advent of modern technologies, the small business owners are constantly in search of ways to stay ahead in the competition. In fact, advanced business models have already begun to occupy the place of conventional modes of marketing. As part of this transformation, online marketing strategies have gained much popularity, making those the preferred choice of a majority of the marketers. In other words, the entire efforts are being concentrated on different internet marketing techniques. Further, the cue lies in drawing the attention of the target audience to your site and getting them converted to leads or sales.
As a small business owner, if you are unable to attract the audience to your site, you can address the issue effectively by seeking the help of an efficient and reliable digital marketing agency. Today there are many a number of digital marketing tools as well as strategies available for the business owners to survive the competition, and also promote the growth of their business.
There are many advantages or benefits of employing digital marketing for small businesses. Some of these are listed below:
- It Helps to Level the Online Playing Field
Previously it was thought that digital marketing only caters to the interests of large corporations as well as multinational companies which have enough resources to boost their marketing campaigns online. However, contrary to this belief, digital marketing helps to level the online playing field in such a way as to enable the small business establishments to compete with larger companies and attract their share of the targeted traffic. In fact, with digital marketing at their disposal, several resources are handy for smaller companies in order to carry out the sales and marketing operations, which were only available to multinational or bigger companies in the past. Further, even without a call center, the small businesses are able to interact effectively with customers spread across the world, even if there are no physical stores or branches available in these locations.
- It is More Cost-effective than Conventional Marketing
Normally, small businesses do not possess sufficient resources. To meet the requirements of these types of businesses, digital marketing acts as a cost-effective channel of marketing that delivers the best results. As per Gartner’s Digital Marketing Spend Report, over 40% off the participants claimed to have benefited from various digital marketing methods, which they used for promoting their products and services. Further, the Gartner Survey reports that about 28% of the business owners plan to shift their marketing budget allocations from conventional marketing channels to different tools as well as techniques of digital marketing.
- It Helps to Increase Conversion Rates
The businesses which promote their services and products online, measure their success by calculating the percentage of incoming traffic which gets converted into subscribers, leads, or sales, which entirely depends on the intended goals of the website. In fact, without any conversion taking place, the incoming traffic makes no sense at all, even if there are loads of the same, and the marketing initiatives turn out to be a waste of time. This is the reason why the business owners direct the digital marketing campaigns towards conversion optimization.
There are a varied set of tools and techniques which you can utilize for digital marketing initiatives including Search Engine Optimization or seo, and many such. In fact, SEO is regarded as a strong digital marketing strategy which provides many advantages. By optimizing the content of your website for search engines, you can easily reach out to a large group of buyers online. By making use of relevant keywords which aptly describes your services or products, you can generate more targeted traffic to your site, which may get converted at a later stage.
Another important tool is social media marketing. Regardless of the industry you are dealing with, chances are likely that your buyers spend more time on social media channels like Twitter or Facebook. As per the reports of eMarketer, around 2.34 billion people make use of social media platforms on a regular basis. This comes to about one-third of the entire population on earth. Digital marketing helps in a great way to interact with these consumers. In other words, you can post and promote unique content on these social sites, and at the same time reach consumers via advertising. Further, social media serves as an effective platform to communicate with your target audience. It helps to have one-to-one conversations in real time, which enables you to gain valuable insights about your brand.These tools empowers you to interact effectively with the target audience and help to generate higher conversion rates.
- It Helps in Generating Better Revenues
As mentioned earlier, effective digital marketing strategies help to generate better or above-average conversion rates, thereby delivering many benefits for your business in terms of better revenues. Further, the small enterprises which use digital marketing techniques would have 3.3 times better chances to expand their workforce as well as business. In other words, it offers new opportunities by opening doors to better and larger markets, both locally as well as globally.
- It Makes Effective Interaction Possible with Targeted Audiences
One of the main reasons why digital marketing outdid the traditional modes of marketing is that online marketing tools are capable enough to facilitate effective interactions with targeted audience. In fact, your customers would be inclined to engage actively with your business or brand. The success of a business depends on such interactions, and how effectively your business handles the same. In other words, if you interact in a suitable manner and provide your customers opportunities to engage better, you would be able to get an insight on the expectations of your target audience. Further, this information serves as a guide for making the correct moves, and provide the customers with even more better experience, and also helps to foster healthy relationships with them. This helps in a great way to gain their trust and loyalty, which is much needed for the growth of your business.
- It Serves the Mobile Consumers as well
Today mobile Internet is becoming popular as a channel for communication and also for propagation of information, as demonstrated by the exponential increase in the usage of tablets, smartphones, and other such Internet-powered devices. In fact, over 91% of adults in the US have mobile devices within their reach, which clearly reveals the influence of mobile devices in the American life. According to this statistics, this would be the ideal time to direct the digital marketing campaigns towards mobile consumers. Further, eMarketer reports that mobile gadgets have travelled a long distance from just serving as an alternative for personal computers and laptops, to something which influence the decisions concerning the purchase.
- It Helps to Build Brand Reputation
What makes digital marketing powerful is its ability to attract targeted traffic through several marketing strategies. The audience thus targeted are more likely to possess knowledge about a particular brand, or service, or product, and would be more than willing to make a purchase. Keeping up your promises regarding what you offer will go a great way in developing a better relationship with the potential customers, thus leading them to buy your product and continue interacting with your site on a regular basis. This would be quite beneficial for building your brand reputation, owing to the reason that satisfied customers are likely to spread word of mouth about their experience concerning your brand or service or product. This will further pave the way to get your brand reputation viral, thereby helping it to gain entry into bigger markets and expanding your business.
- It Offers Better ROI for Your Marketing Efforts
Through helping to gain better revenues as well as branding, internet marketing or digital marketing provides a better Return On Investment or ROI as compared to traditional marketing. In fact, the latter is quite expensive as far as small businesses are concerned, and further, the results attained are more or less vague, making it difficult to measure. The digital marketing tools which include e marketing as well, could be tracked and monitored, and the results could be recorded immediately if the intended audience subscribe to a particular newsletter, or a training program, or offer their contact information. The main aim of digital marketing is to drive a steady stream off traffic that gets converted into leads and sales. In other words, the greater the ability of your business to generate this type of traffic, the higher the rate of ROI.
- It Helps in Earning Trust
Digital marketing focus on the ongoing trend which includes monitoring of the social media signals generated as a result of direct as well as personalized interactions taking place between a business or a brand and the targeted audience. In the Nielson Global Online Consumer Survey in which 25,000 consumers from over 50 countries participated, about 90% of the respondents claimed that they would place their trust on a certain brand or a service or a product, if the information pertaining to the same are provided by the people whom they are familiar with.
Further, digital marketing makes use of social proof, social media signals, and testimonials from actual customers who have purchased a product or availed a service promoted by a particular brand. In fact, the more the reliability of these social signals, the higher the trust it gains from the intended audience – a majority of whom are likely to get converted to potential customers in the future.
- It Encourages the People to Take Favorable Action
While the testimonials and social signals help in gaining trust of the target audience, digital marketing utilizes effective strategies which encourage the people to take favorable actions as intended by your brand or business. In fact, the site visitors are not compelled to get converted to leads or sales; instead the digital marketers employ innovative methods to encourage these visitors to use calls-to-action provided on the site. In other words, the web visitors are directed to take the next step which necessarily includes signing up, downloading or liking something, etc. which encourages them to carry out a favorable action. For this purpose, you are required to optimize innovative buttons, texts, forms, etc. as per the copy or color scheme on the page or even their positioning on the same in order to achieve the best results.
- It Makes you Prepared for the ‘Internet of Things’
The ‘Internet of Things’ refers to a universal ecosystem which comprises of interconnected devices like tablets, smartphones, and various other gadgets which interact with each other through the medium of Internet. By the year 2020, a projected list of 24 billion gadgets are expected to head in this direction. However, digital marketing helps to prepare your business to face this situation – a closely connected ecosystem which influences each and every aspect of human lives. In order to survive in the ‘Internet of Things’ age, your business must be an active participant in this loop, thereby providing you access to the audience which belong to this group.
- It Helps the Businesses to Survive Online
Normally, all the brick-and-mortar business enterprises come across visitors who enter their store, inspect all products, and leave without buying anything. Only a few people purchase something if they are satisfied with the product, and further, they return later to look out for more. If this situation continues for a while, the brick-and-mortar business would become an utter failure, unable to continue with the operations. In the same way, any business serving online would come to a halt if the site visitors do not get converted, in spite of having loads of traffic. However, with the proven techniques as well as strategies of digital marketing, it is possible to drive highly targeted traffic which delivers greater results. In fact, digital marketing is all about focusing promotional efforts on the right kind of people so as to get the desired results, thereby ensuring the survival of your business.
In short, if the business owners know how to use the digital marketing techniques in an efficient manner, their business is sure to achieve success.